Fetafeta

The agency operating system

Run 10x.
Hire zero.

CRM, contracts, e-signature, billing, projects, tasks, analytics dashboards all in one system instead of six. Built inside a working agency that runs 500+ clients on it.

Client record
Northline Dental Group
Retainer · activeAM · Dana R.
$6,400/mo
14 mo tenure
Lifetime
$89,600
Margin
62%
Hours MTD
41.5
Attached to this client
Scope change — landing pagesAwaiting signatureSigned · just now
Project — Q1 campaignin progress
Invoice #1184Paid Feb 3
Dashboard — live2 viewers
ConnectedGoogle AdsGA4MetaQuickBooks

One client record — contract, project, invoice, dashboard

Under management
500+

Clients run on it today

Connectors live
17

Wired, with per-client OAuth

Stack collapse
6 → 1

Subscriptions cancelled

Seats
∞

Hiring never raises the bill

Integrations · 17 live connectors

Seventeen integrations, all connected in one view.

Ads, analytics, payments, and email connect once per client with their own OAuth — no shared API keys, no middleware, no Zapier bill. Data lands on the client record and reports itself.

The stack it replaces

You already approved the budget. You spent it six times.

What a twelve-seat, twenty-client agency pays across six tools, against the same book on feta.
You runTodayYou payWith feta
CRM & pipelineHubSpot Sales Pro · Attio · Pipedrive$100/seatIncluded
Projects & tasksAsana Advanced · Monday · ClickUp$25/seatIncluded
Client reportingAgencyAnalytics Core · Looker Studio$20/clientIncluded
Contracts & e-signPandaDoc Business · DocuSign$49/seatIncluded
Invoicing & collectionCRM add-ons, and chasing people$33/moIncluded
Business intelligenceDatabox Agency Starter · a spreadsheet$79/moIncluded
The whole mess12 seats, 20 clients — plus the hours spent operating it$2,600/mo$999/mo

List prices on annual billing, at 12 seats and 20 clients. That is about $31K a year before the salary spent operating it. On feta the same book is $12K — roughly $19K back a year, and one login instead of six.

The fight we pick

Per-seat pricing is a tax on growth.

Every competitor charges you more for growing the team. feta is priced by clients, and seats are unlimited on every plan. Put the coordinator, the contractor, and the bookkeeper in it — the bill does not move.

Hire an account manager
+$0
Add three contractors
+$0
Give the client a login
+$0
Double the team
+$0

What it does

One client record. Every function reads from it.

Client record
Northline Dental Group
Retainer · activeAM · Dana R.Renews Mar 1
$6,400/mo
MRR · 14 months tenure
Lifetime
$89,600
Margin
62%
Hours MTD
41.5
Open invoices
1
Everything attached to this client
Retainer — SEO + paid socialSigned Jan 2
Scope change — landing pagesAwaiting signature
Project — Q1 campaign14 of 22 tasks
Invoice #1184Paid Feb 3
Dashboard — liveShared with 2 people
Connected accounts
Google AdsLive
Meta AdsLive
GA4Live
Search ConsoleLive
QuickBooksSynced
  • 01

    CRM built for retainers

    Pipeline, scopes, and renewal dates for work that recurs monthly — not deals that close once.

  • 02

    Contracts and e-signature

    The scope becomes the contract, the signature starts the project, and nothing gets retyped.

  • 03

    Projects tied to clients

    Every task hangs off the retainer that pays for it, so utilisation is a fact instead of an argument.

  • 04

    Billing that fires itself

    Signed work invoices on schedule through Stripe and syncs to QuickBooks. Month end stops being a night.

  • 05

    Live client dashboards

    Ad and analytics data pulled per client, on a link the client can refresh themselves.

  • 06

    Business intelligence

    The whole book on one screen: MRR, margin per client, who is late, and what renews next month.

    See all of it →

Before · after

8 tabs, or one platform.

Today you are the integration between your tools. In feta the work converges on the client record instead of on you.

Before

You act as the go-between for every tool. Work scatters across tabs — and clients feel it.

Onboard a clientCRMTrack projects & tasksE-signatureManage contactsAsanaAnswer client questionsEmail / SlackReport on every channelSpreadsheetTrack recurring revenueAgencyAnalyticsSend invoicesBilling toolClient back-and-forthFreshdesk

8 tools · 8 logins · a dozen open tabs, every day

After

Reporting, clients, revenue, and projects converge into one system — your whole book of business in one view.

CRMClientsContractsRevenueProjectsTasksDashboardsProfitabilityfeta

1 system · 1 login · your whole book of business

What feta does not do

We publish the gaps. You have been oversold before.

Four things feta will not pretend to be. If one of them is the reason you were shopping, we would rather you knew now than in week three.

  • No creative production or asset storage

    • No design files, video, or brand libraries live here
    • Keep Drive, Dropbox, or Frame.io — we link to them
    • Deliverables attach to the project as links, not uploads
  • No email marketing (yet)

    • No broadcast lists, templates, or deliverability tooling
    • Klaviyo and Mailchimp stay where they are
    • Client email threads still land on the record
  • No accounting — QuickBooks stays

    • No general ledger, reconciliation, or tax filing
    • We invoice and sync; your bookkeeper keeps their system
    • QuickBooks and Stripe both connect per client
  • No payroll or HR

    • No pay runs, benefits, PTO, or onboarding paperwork
    • Gusto, Rippling, and Justworks are untouched
    • We track hours against retainers, not timesheets for payroll

Proof

An agency has run its entire book on feta for two years.

Blackhawk built feta because it needed it, then ran 500+ clients through it before a single outside seat was sold. It is the proving ground, not the headline — and you can call them.

See the proof →
Clients managed in the system
500+Clients managed in the system
In production before first sale
2 yrsIn production before first sale
Ops hires needed to run it
0Ops hires needed to run it

The three that kill deals — answered here, not on a call

  • “Migration is too painful.”

    We do not hand you an importer. We migrate you — clients, retainers, contacts, and ad accounts — done by people who have done it 500 times.

    How switching works →
  • “Will you exist in two years?”

    feta already carries a real agency's 500+ clients. It is not a bet on a roadmap — it is the system a business already depends on.

    Who builds it →
  • “What about our client data?”

    Full export, any time, no exit fee. Per-client OAuth on every connector, and no reselling of anything you put in.

    Security and trust →